Website design and other digital assets for a small Portuguese startup.


Digital designer


Sketch, Illustrator, Photoshop


Design System
Experience Design
Concept Generation
Information Architecture
Marketing Design


6+ Weeks

Wireframe sketches
Wireframe sketches.
Working together with the marketing team, I was brought on board to help visually communicate this concept of connection, travel, fun and trustworthiness — while also encouraging signup in the natural flow of the user journey.
Overall flow of the WiiPiik site
Overall flow of the WiiPiik site.
We defined some simple user flows, as well as a sitemap and shaped a more flexible and cohesive brand, which could be easily applied to different digital touchpoints.
Desktop page design
We then went through many rounds of internal discussions, revisions and mockups, until we hit what we thought was a good balance of visual design and communication.
Full set of pages that were designed
Full set of pages that were designed.
Unfortunately the site never launched 💥 so we were unable to see how real users reacted to the design.

From a practice perspective, one of the biggest takeaways for me from this project was around establishing a robust library of reusable assets that we could develop and swap out as we iterated on the design of the site.